Domino’s Pizza

How to convey a change of ownership without the uncertainty that arises overshadowing the positive message? A change of ownership can be perceived as uncertain for employees, franchisees as for the investors.

Without good strategies for internal and external communication, the probability of media speculation increases. Then it's okay to watch your step and remember that a company's crisis is the same company's opportunity for new solutions. With vigilant crisis management, counselling and media monitoring, one can use attention as a tool to convey the real, positive message.