Northern Playground

Is it possible to slow down the fast fashion movement by changing consumption patterns?  Founder and entrepreneur of Northern Playground Jo Egil Tobiassen considered shutting down the business due to the industry's unsustainable business model. Instead he decided to change it.

Their goal is to sell products for 100 millions NOK in four years by selling less clothes. Hermier has helped them develop a brand new business and PR strategy focusing on sustainability, and helped them get the positive message out for the world to see (and learn).