Picard

Hermier is in charge of Picard’s marketing in Norway. We work both strategically and operatively, making content such as photo, video, PR, graphic design, SEO optimization for web, campaigns and project management. Together with Picard we open up a new world for Norwegians - or at least we introduce them to French cuisine the easy way. 

Maybe unknown in the Norwegian context, but still a massive brand. In order to position a new brand on the market, one must take the society's pulse. With the help of thorough trend analysis, we were able to start a brand-building activity, via influencers and a glamorous platform that matched the French food company Picard's exclusive gourmet food: The Vixen Influencer Awards. Frozen food has rarely warmed so many people in such a short time.